Group sales amounted to approximately $2.7 billion in the first quarter, representing organic growth of 12.2%.
“Beiersdorf had an excellent first quarter,” said CEO Vincent Warnery. “Our efforts to transform NIVEA are clearly paying off: Our brand icon grew in all regions and March was actually the best month in the history of the brand. With strong, double-digit sales growth, Nivea in Europe and in the emerging markets, along with our successful Derma business, compensated for a difficult quarter at La Prairie – one that was negatively impacted by the effects of the Corona lockdown in China. That clearly shows that we’re like a four-wheel drive vehicle: If one wheel loses traction, the others will keep the vehicle moving forward. That gives us even greater stability and security in times shaped by volatility and crises.”
Price- and Volume-Based Sales Growth
Nivea – including Labello – grew organically by 18% year-on-year in the first quarter, according to the company Growth was led by the sun care, lip care, and deodorants categories. In addition, double-digit sales increases were also seen in face care. This growth was underpinned by price increases and a positive volume contribution for the entire portfolio. Nivea recorded double-digit growth in all key markets.
Eucerin and Aquaphor performed exceedingly well with organic sales growth of 26.9%. Demand remains consistently high in the key US market. In Latin America, the sun care business was a significant growth driver in the first quarter. The Derma business also recorded strong sales growth in Europe, gaining market share in all categories.