Yesterday, ALFA Network successfully hosted an exclusive and insightful chat with Aman Gupta, Co-founder and CMO of boAt Lifestyle, and judge at Shark Tank India. Held at Guchhi, Hyatt Regency, Kolkata, the event saw a packed audience of second-generation entrepreneurs eager to learn how to navigate the competitive business landscape in India.

The rise in startup culture in the Indian business sphere has led to the mushrooming of several entrepreneurs across the country coming up with diverse business models and startup ideas wide-spread in a wide range of industries. According to Startup India Initiative, “India has the 3rd largest startup ecosystem in the world; expected to witness a consistent annual growth of 12-15%. India has about 50,000 startups in India in 2018; around 8,900 – 9,300 of which are technology-led startups. 1300 new tech startups were born in 2019 alone implying there are 2-3 tech startups born every day.”
Under the banner “boAt & Beyond!”, Aman Gupta shared his experiences and valuable advice on starting up and exponentially scaling a business in an increasingly challenging environment. Drawing on his personal journey as a young entrepreneur, Gupta offered pragmatic tips for managing complex business dynamics, being obsessed with your customers and staying afloat during financial winter.
Meanwhile in the discussion, Aman Gupta, said, “We are not just founders as it is celebrated today, we have all gone through to groom ourselves. So, we are happy to say that now we are the second largest wearable brand in India. I always say A for  apple and B for Boat and am very proud that it is the second largest wearable brand in India. You guys know what exactly the new generation wants. This is how we have adapted it. People know me and above that people know BOAT as a brand. There’s a newfound love for business in India. Entrepreneurs are respected now and people are encouraged as well.This shows that India is growing.Indians are the most brand conscious country I’ve seen. So we made a brand which is aspirational.”
Naman Ajitsaria, Chairperson of ALFA Network, expressed his gratitude “Aman’s optimistic yet practical approach has given us an insight into the new generation of entrepreneurs with the right skill set and enthusiasm on how to grow the business apart from the external factors that will motivate the business scenario and the people involved with it to be more aspirational about their business.“

The event concluded with a Q&A session, allowing attendees to engage with Gupta directly and seek personalized advice for their business ventures. ALFA Network’s initiative was well-received by the entrepreneurial community, further cementing its reputation as a platform that promotes knowledge exchange, self-development, and social responsibility.


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