As per the results of a survey on the ‘State of AI’ unveiled in 2022, the adoption of AI capabilities that businesses employ has more than doubled since 2017. The companies that have made significant investments in AI and adopted advanced practices known to facilitate AI development have shown the highest financial returns and gained an edge over competitors. Now, with the onset of the much-hyped generative AI chatbot-style tool – ChatGPT – more businesses are considering leveraging this technology to their advantage soon.
Given all the curiosity around it, how key business leaders like CEOs and marketers can use ChatGPT is a subject of retrospection. In this article, we will navigate all the vital points of ChatGPT and how it could revolutionize customer experiences and marketing strategies.
A Break Down of the Chatter Around ChatGPT
ChatGPT is a language model launched by OpenAI that can generate human-like text based on input. Having been backed by the Generative Pre-trained Transformer architecture and trained on a vast dataset, including text, videos, books, and websites, among other sources, the new tool has shown the potential to respond to natural language and create compelling texts in a wide range of styles and formats – making it immensely interesting for brands looking to churn content constantly.
From helping brainstorm new product names to suggesting social media captions, ChatGPT can enhance some key marketing and customer service tasks. Though ChatGPT cannot directly replace human efforts facilitated in content creation and copywriting, it can undoubtedly ease the colossal task of content generation. That said, wise professionals can see this as an opportunity to upskill and get to a certain level quickly, then extend their expertise to deliver high-quality output.
To look at it differently, the day is close when we witness brands treating ChatGPT as another team member on whom you can bounce ideas. Sounds realistic, right? Outsourcing such tasks isn’t necessarily a threat to the skilled workforce. Instead, it is a tech intervention designed to free up human efforts to focus on more productive, creative, and profitable tasks.
ChatGPT – More Friend than Foe for CEOs and Marketers
Uses for Agencies and Brands
To Boost Customer Support: ChatGPT can enhance the performance of customer care chatbots to offer 24/7 assistance, provide intelligent responses, and resolve queries swiftly. Key customer support issues, such as long response time, standard chatbot responses, and unreliability of communication channels, can be managed through ChatGPT. Using ChatGPT, brands and agencies (for their clients) can improve customer support and address the pain points in the chain.
To Generate Personalized Content: ChatGPT can help brands and agencies produce engaging and personalized content keeping in mind the interests and behaviors of their viewers. Whether you want to create a basic outline or compile ideas for targeted blog posts, email newsletters, and social media, ChatGPT can do it all for your business.
To Create Intelligent Chatbots: ChatGPT can help create conversational chatbots to assist customers with their queries on websites and mobile applications. These chatbots can address multiple customer queries, provide quick resolves, and free up customer care executives to handle more complex questions.
To Generate Leads:Chatbots have long been considered ideal for generating and converting leads and boosting the sales pipeline. ChatGPT can make this possible. Besides its ability to strike a conversation with potential customers, ChatGPT can help recall previous user comments and offer follow-up corrections, thereby reinforcing the possibility of successfully converting leads into customers.
To Conduct Market Research: Using ChatGPT, brands can conduct surveys and amass feedback from participants to gain a better understanding of their target audience, their preferences, and buying behavior. This can largely contribute to improving the brand’s existing marketing strategies.
All in all, ChatGPT can support businesses to automate different tasks, improve customer engagement, provide personalized services, and generate valuable insights to propel business growth.
Uses for CEOs and Marketers
To Undertake Data Analysis: ChatGPT can be used to build and evaluate customer data and preferences. Marketers can leverage this data to plan more targeted campaigns and increase conversion rates.
To Automate Repetitive Tasks: A survey conducted by HubSpot found that an average marketer spends approximately 16 hours a week on routine tasks, like sending emails and collecting and analyzing marketing data from multiple sources. While a part of this challenge is addressed with CRM tools, ChatGPT can further improve the outcome by automating tasks with personalization, enabling marketers to focus on strategic implementation.
To Conduct Market Research: Marketers and those in leadership roles can use ChatGPT to collate information on market trends, customer preferences, and competitor standing.This can help to optimize campaign efforts, boost customer experience, make informed decisions, and drive business growth.
To Create Compelling External Communication: Besides using ChatGPT to enhance existing content and improve copy readability, marketers can produce targeted content for various digital platforms to elevate their clients’ external communication and brand image.
To Generate Keywords: Keyword research is the backbone of SEO and content creation for marketers and brands. Tools like ChatGPT can help marketers save time by suggesting alternatives for main keywords. For example, the primary keyword is ‘customized kitchens.’ Here, ChatGPT will recommend options like ‘personalized kitchens’ or ‘bespoke kitchens,’ which can be incorporated into blogs, landing pages, or campaigns.
Looking at the ever-evolving trends in the industry, ChatGPT and similar tools will become part of the marketing toolkit. The only way to sustain this change is by embracing it and adapting quickly. Not just the workforce (including marketers), but employers and business leaders, too, must understand the perquisites of such tools and ways to make the best use of them. Add the first step to your toolkit and practice the ‘learning-by-doing’ approach.
The Bottom Line
Whether you are a marketer, business leader, or beginner – if you think you can wait until the world catches up with this technology trend, you are wrong and most likely to fall behind. Your competitors and colleagues are already using it!
The maxim, “The future is already here – it’s just not evenly distributed,” by William Gibson aligns well in this case. Those unprepared to welcome this change will grapple with risks and challenges and fail to seize the right opportunities! So, join the bandwagon and make it a valuable tool to enhance existing marketing processes instead of considering it a potential threat.
It started like any typical movie night in my home. My kids shuffled around the couch like we were playing musical chairs, everyone vying for the best spot. My husband took on the role of short-order popcorn chef: Who wants ranch seasoning? Garlic salt? I curled up with my favorite blanket, doing my best to corral the chaos so we could actually hit play on the pick: Netflix’s new family film CHUPA.
By the end of the night, my kids had another movie for their to-be-replayed roster. I had an aching sense of nostalgia — not for me, but for my kids. They would have loved the ‘90s, when the movie takes place. But that’s part of what makes CHUPA special: It captures so much of what made the decade magical.
I recently had the chance to chat with director Jonás Cuarón, and our conversation only reinforced to me that every ‘90s kid should watch this movie with their own kids. Here are a few compelling reasons why.
1. Alex is the underdog adolescent hero for a new generation.
In CHUPA, we meet a young teen named Alex having a difficult time making friends at his school in Kansas City. He rejects his Hispanic culture in the hope that he might fit in better. So when his mom insists he takes a trip to visit his late father’s family in Mexico, he isn’t exactly thrilled.
But Mexico holds more for Alex than he could ever imagine, and it all culminates in the kind of epic adventure quest you and I spent the better part of our childhoods being wholly invested in — from Eliot helping E.T. “go home” to Atreyu fighting off “The Nothing” that threatens to overtake the fantasy land of Fantasia in the ‘80s-movie-turned-’90s-cult-classic The NeverEnding Story.
Alex will remind you of the unlikely adolescent heroes from the movies you grew up loving.
Remember how much your ‘90s self dreamed of getting a Mogwai or an Ewok? Or finding an alien like E.T. in your backyard? In CHUPA, the mythical creature at the heart of the tale is the legendary chupacabra. And a baby one, at that. So, yeah, your entire family is going to want one.
Cuarón understands. He, too, was a child of the ‘90s, and every bit as swept up by the family-friendly fantasy films of the decade. “I grew up with Gizmo on my bed; I think Gizmo was so important for all the kids of our generation. Even there’s one Easter egg in the movie of Gizmo … that’s what we all had in the ‘90s in our bedroom,” Cuarón says, alluding to a plushie sitting on the shelf in Alex’s room, nestled among a Jurassic Park SUV, Taz, a plastic Lion King figure, and other peak ‘90s collectibles.
3. Seriously, though, baby “Chupa” is really f*cking cute.
Netflix
It’s so cute you’ll have a hard time convincing your kids they can’t have one… because they don’t exist in real life (or do they?!). While Cuarón didn’t have future merch deals in mind at the time, he did want to create the creature to be realistic enough to be believable.
“The chupacabra was an important myth for me in the sense that, when it started, I was a little kid, and it was very real because it was a recent myth. Unlike Bigfoot and Loch Ness Monster that happened a long time ago, the first sightings of the chupacabras were in the ‘90s,” he explains. “So, as a kid in the ‘90s, there was a possibility that this one might be real. Growing up in Mexico, where a lot of the sightings happened, it was very exciting — the possibility of that being right outside my door.”
He wanted that same sense of possibility to translate onscreen. They pulled from stories of sightings, as well as real animals: “A lot of the design honestly ended up coming from my dogs. Like the floppy ear that Chupa has, one of my dogs has that floppy ear. I see how it shows vulnerability and helps my kids connect more with him and gives him a persona.”
If only we all had a dollar for every time someone in the ‘90s watched or referenced the WWE or WWF! Wrestling felt bigger than baseball back then. Cuarón remembers the hype, except the sport he obsessed over was lucha libre. In CHUPA, actor Demián Bichir plays Alex’s grandfather Chava, a former luchador champion. “I grew up watching lucha libre in Mexico, so I was always happy with that theme,” he says. “But I love the spark that Chava gives to the character. As soon as he puts on the mask, there’s so much humor.”
Having this traditional Latinx narrative sport in the movie gave it even more meaning for Cuarón, who explains, “I think that’s what was extra special for me of this movie: that I was able to ground it in the ‘90s, but also in the ‘90s of Mexico, which is where I grew up.”
Pump Up the Volume. Robinhood: Prince of Thieves. Bed of Roses (!!). C’mon — Christian Slater’s ‘90s iconoclasm precedes him. And, even more fun, he plays CHUPA’s main antagonist. Rest assured; Slater’s not a bad guy in real life. Cuarón calls working with the actor “a really fun experience.”
6.It’s a movie made for people of the ‘90s by people of the ‘90s.
To be fair, Cuarón really wanted to make CHUPA for his kids, who stuck with him through the nostalgic-movie-stroll down memory lane over lockdown. When the world at large shut down, the ‘90s seemed to form a universe of its own where those of us who grew up then found comfort — and those who didn’t started to feel the gravitation pull of the decade.
“During the pandemic, I spent a lot of time locked down with my kids, watching movies from my childhood … a lot of ‘90s, Amblin-esque movies. So when the story, which was in that genre, came to me, I immediately became interested,” he explains.
When he then discovered that filmmakers Chris Columbus and Michael Barnathan — whose credits between them include ‘90s classics like Mrs. Doubtfire, Nine Months, Gremlins, and The Goonies — were behind the project, he became infinitely more interested. Many of Columbus’ movies, in particular, “marked” Cuarón’s childhood.
Family dynamics have shifted in the last three decades; the days when cousins piled five people deep on Grandma’s couch after Sunday lunch seem like a relic of bygone days. But that inter-connectedness of family sits at the heart of CHUPA, says Cuarón.
“I grew up in a big Mexican family, and at the root of that family was my grandmothers, my grandfathers, and the narrative they told me. I think what brings a family together is the stories that build that family, and all those stories are in your grandparents,” he says. “[CHUPA’s] a movie about family, and the importance of family, and how family will always be there for you. And so, in that sense, that to me is the message at its core.”
Transform Your Small Business Into a Thriving Enterprise with SBA T.H.R.I.V.E.
Attention small business owners! Are you ready to accelerate your growth and take your business to new heights?
WASHINGTON, April 25, 2023 /PRNewswire/ — Small business owners looking for professional development need look no further than SBA’s T.H.R.I.V.E. Emerging Leaders Reimagined Program. The program offers free business education and coaching to help accelerate the growth of high-potential small businesses across the United States.
Transform Your Small Business Into a Thriving Enterprise with SBA T.H.R.I.V.E.
T.H.R.I.V.E. stands for Train, Hope, Rise, Innovate, Venture, Elevate. The June 20 to December 20, 2023 program includes comprehensive training curricula, including financial management, marketing, and strategic planning. Participants will develop a 3-year business-specific strategic growth plan, and a long-term vision to address their unique challenges and opportunities.
Among year-1 participants 94% would recommend T.H.R.I.V.E. Emerging Leaders Reimagined to a peer, and the mean rating for program usefulness was a 6 on a scale of 1-7. The program delivers customized engagement, problem-solving, and peer-to-peer interaction. It fosters a business ecosystem among peers, government leaders, and the financial community. It helps build sustainable and scalable businesses that promote local and national economic development. The program is for small business owners committed to business growth
Program Overview:
6-month intensive program
June 20 – December 20, 2023
Hybrid format (online + in-person)
8 online modules
8 in-person sessions at local cohort location
Free (brought to you by the SBA)
Applications will be accepted through May 10, 2023. More information is available at T.H.R.I.V.E.Emerging Leaders Reimagined, and local SBA District Offices.
The program is being executed by a new contractor, Isom Global Strategies (IGS), a woman-owned small business with 25 years of federal program management and public education. IGS CEO Towan Isom said, ” we know what small businesses want and need. We’ve led many small business programs, including for the U.S. Department of Commerce, the National institutes of Health, the Georgia Institute of Technology, and more. The program is innovative and disruptive, and the feedback is compelling. We’re so excited to enter year-2 of the program.”
About the U.S. Small Business Administration The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow, or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. Please visit www.sba.gov to learn more, or follow us onTwitter,LinkedIn &Instagram
About Isom Global Strategies Isom Global Strategies (IGS) is a full-service marketing and program management agency, founded in 1996. IGS proudly takes the lead in rolling out and administering T.H.R.I.V.E. Emerging Leaders Reimagined programming with a focus on a tailored entrepreneurial education. IGS is a woman-owned, SBA-certified small business with over 25 years of experience in government contracting, program management, public education, conference planning, strategic communications, and management consulting. Please visit www.isomglobal.com to learn more, or follow us on LinkedIn & Instagram.
Monday, 24 April 2023, 10:37 am Press Release: Reserve Bank
The Reserve Bank – Te Pūtea Matua has released its
finalised risk weighting under bank capital adequacy rules
for exposures to the Business Growth Fund (BGF). The BGF was
announced in Budget 2022 to help small and medium businesses
access finance.
In a consultation paper released in
September 2022, we set out the factors we were considering
in our assessment of the appropriate risk weight for banks
to apply to the investments in the BGF. This is a key
component determining the level of capital that banks must
hold for this investment, Director of Prudential Policy Kate
Le Quesne says.
Following our review of submissions
received, we have announced our decision to implement a 250%
risk weight for bank investments in the BGF.
“The
central focus of our approach to risk weights is to align
the weights with underlying risk, which is in line with
international best practice,” Ms Le Quesne says.
Due
to the diversification benefits that the BGF will provide,
the risks associated with bank investments in the BGF are
likely to be lower than equity investments in a single
entity, as the BGF will invest in a wide range of entities.
This supports a lower risk weight than the 400% risk weight
for investments in single entities, which would apply under
the status quo treatment.
We will monitor BGF
developments and remain open to reconsidering whether the
risk weight remains appropriate.
What are risk
weights?
Risk weights are used to convert the actual
size of an exposure into a risk-weighted
asset. A more risky exposure will have a higher risk
weight. Banks are required to hold a minimum percentage of
capital against these risk
weighted exposures. Higher risk exposures mean a bank
will need more capital — money provided by the owners
(shareholders) of a bank. This ensures that the owners have
a meaningful stake in the bank — the more the bank’s
owners have to lose, the more they will want to make sure
the bank is run properly.
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The Growth Summit 2023 is taking place on 2-3 May at the World Economic Forum’s headquarters in Geneva, Switzerland.
The Summit brings together leaders from business, government, civil society, and academia to shape a new future of work that is inclusive, sustainable, and equitable.
Key insights such as ‘The Future of Jobs’ report will map the jobs and skills of the future, tracking disruptions and the pace of change.
The World Economic Forum Growth Summit 2023, taking place 2-3 May in Geneva, comes at a time of economic uncertainty, as global transformations disrupt industries, labour markets and livelihoods.
Global growth is forecast to slow in 2023, and almost 1.1 billion jobs are likely to be disrupted in the coming decade.
“We are facing a critical moment for the global economy, as the past year has accelerated trends of rising inequality, sharpening polarization, and both threats and opportunities from technology to jobs,” says Saadia Zahidi,Managing Director, World Economic Forum.
“The Growth Summit will bring together leaders to shape a new vision for inclusive growth and advance initiatives to empower people with future-ready knowledge and skills. We must shape a recovery and a future economy that works for all.”
The outcomes of the Summit will shape new frameworks, provide innovative solutions and accelerate action towards ensuring ‘jobs and opportunity for all‘.
What is the theme?
The multistakeholder meeting brings together business, government, civil society and academic leaders to address three core themes:
Enabling resilient growth:
Advancing inclusive and sustainable economic growth through trade, investment, productivity, manufacturing, global development, and equitable globalization.
Developing human capital:
Investing in education, skills and health to support job creation, living wages, job transitions, and an equitable future of work.
Accelerating economic equity:
Enabling an equitable green transition and advance gender equality, diversity and inclusion, and racial and social justice so everyone has equal access to opportunities and benefits.
Against the backdrop of rapidly advancing technology, restructured value chains, and the green transition, these interconnected themes emphasize the need to advance future opportunities and tackle current challenges through collaboration, foresight and innovation.
Participants will have the opportunity to exchange knowledge and ideas with over 100 sessions, from ‘Harnessing the Generative AI Revolution‘ and ‘Accelerating Refugee Employment‘ to ‘Breaking the Gender Health Gap‘ and exploring ‘What Next for Growth?‘.
What else is happening?
Alongside the sessions, the Forum will launch strategic insights with two key reports:
The Future of Jobs Report 2023
The Future of Jobs report, launching on 1 May, maps the jobs and skills of the future, tracking the pace of change. It aims to shed light on current disruptions, contextualized within the history of economic cycles and 2023’s macro trends, revealing the expected outlook for technology adoption, jobs and skills in the next five years.
The latest edition of the Chief Economists Outlook, to be launched on 2 May, will explore the key trends in the economic environment, including the likelihood of recession, prospects for growth, inflation, financial contagion and supply chains. It will also look at monetary and fiscal policy as well as the challenges facing businesses and their likely responses in the months ahead.
Other launches to look out for include the Putting Skills First: Creating Access to Opportunity for All report, the Initiative on Cybersecurity Skills, the Workplace Mental Health Initiative and The Industrial Metaverse report.
Global “Cold Cast Urethane Elastomers Market” Research report is an in-depth study of the market Analysis. Along with the most recent patterns and figures that uncovers a wide examination of the market offer. This report provides exhaustive coverage on geographical segmentation, latest demand scope, growth rate analysis with industry revenue and CAGR status. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market.
This report on the Cold Cast Urethane Elastomers Market study considers important factors such as an analysis of the market, a definition of the market, segmentation, significant trends in the industry, an examination of the competitive landscape, and research methodology. The research provides an idea about various market inhibitors as well as market motivators in both a quantitative and qualitative approach with the purpose of providing users with accurate information.
Recent market developments and it’s futuristic growth opportunities
Customized regional/country reports as per request
The list of Key Players Profiled in the study includes:- Huntsman Corporation,Covestro AG,Dow Chemical Company,Wanhua Chemical Group Co., Ltd.,BASF SE,The Lubrizol Corporation,Perstorp Holding AB,LANXESS AG,Mitsui Chemicals, Inc.,Chemtura Corporation
Cataloging the Competitive Terrain of the Cold Cast Urethane Elastomers Market:
The report provides an overview of every manufacturers and the products developed by each manufacturer along with the application scope of every product.
Data regarding the market share of every company, as well as sales figures concerning each firm, is stated in the report.
Details regarding the profit margins and price patterns have been inculcated in the report.
IN THE NEWS
➤In February 2021, Huntsman Corporation announced the expansion of its product line of cold cast urethane elastomers by launching a new product called AVALON 90AE. This product is designed to offer improved mechanical properties and abrasion resistance, making it suitable for various applications in the mining, oil and gas, and industrial sectors.
➤In September 2020, BASF SE announced the launch of a new range of cold cast urethane elastomers called Elastocoat C. This range of elastomers is designed to offer high strength and durability, making it suitable for various applications in the construction and automotive industries.
➤In August 2020, Covestro AG announced the expansion of its product line of cold cast urethane elastomers by launching a new product called Desmodur N 3600. This product is designed to offer improved processing properties and mechanical strength, making it suitable for various applications in the industrial and consumer goods sectors.
➤In January 2020, LANXESS AG announced the launch of a new range of cold cast urethane elastomers called Adiprene C930. This range of elastomers is designed to offer high durability and abrasion resistance, making it suitable for various applications in the mining, oil and gas, and industrial sectors.
Cold Cast Urethane Elastomers Market Dynamics:
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Growth Drivers:
Growing demand from the automotive industry: The increasing demand for lightweight and fuel-efficient vehicles is driving the growth of the Cold Cast Urethane Elastomers Market. These elastomers are used in the production of various automotive components such as suspension systems, shock absorbers, and bumpers.
Increasing demand from the mining industry: Cold cast urethane elastomers are used in the manufacturing of mining screens and other equipment that are used in the mining industry. The growing demand for minerals and metals from the mining industry is driving the demand for these elastomers.
Growing demand from the printing industry: Cold cast urethane elastomers are used in the production of printing pads. The increasing demand for printed products such as labels, packaging, and advertising materials is driving the growth of the printing industry, which is in turn driving the demand for cold cast urethane elastomers.
Global Cold Cast Urethane Elastomers Market forecast report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market. Global Cold Cast Urethane Elastomers Market segments and Market Data Break Down are illuminated
By Product Type:
Polyester Urethane Elastomers
Polyether Urethane Elastomers
Polycaprolactone Urethane Elastomers
By Application:
Industrial Rollers
Wheels and Tires
Mining Screens
Printing Pads
Industrial Belts
Other Applications
Regional Coverage:
Rеgіоn-wіѕе ѕеgmеntаtіоn in the Global Cold Cast Urethane Elastomers Market іnсludеѕ the claims to split the regional scope of the market, which among these regions has been touted to amass the largest market share over the anticipated duration
•North America(USA, Canada and Mexico) •Europe(UK, Germany, France and the Rest of Europe) •Asia Pacific(China, Japan, India, and the Rest of the Asia Pacific region) •South America(Brazil, Argentina and the Rest of South America) •Middle East and Africa(GCC and Rest of the Middle East and Africa)
** Note – This report sample includes:
Scope For 2024
Brief Introduction to the research report.
Table of Contents (Scope covered as a part of the study)
Top players in the market
Research framework (structure of the report)
Research methodology adopted by The Market Insights
The Global Cold Cast Urethane Elastomers Market Industry Report Covers The Following Data Points:
𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟏: This section covers the global Market overview, including the basic market introduction, market analysis by its applications, type, and regions. The major regions of the global Market industry include North America, Europe, Asia-Pacific, and the Middle-East and Africa. Cold Cast Urethane Elastomers Market industry statistics and outlook are presented in this section. Market dynamics states the opportunities, key driving forces, market risk are studied.
𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟐: This section covers Market manufacturers profile based on their business overview, product type, and application. Also, the sales volume, market product price, gross margin analysis, and share of each player is profiled in this report.
𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟑 𝐚𝐧𝐝 𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟒: These sections present the market competition based on sales, profits, and market division of each manufacturer. It also covers the industry scenario based on regional conditions.
𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟓 𝐚𝐧𝐝 𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟔: These sections provide forecast information related to Cold Cast Urethane Elastomers Market for each region. The sales channels include direct and indirect Marketing, traders, distributors, and development trends are presented in this report.
𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟕 𝐚𝐧𝐝 𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟖: In these sections, Industry key research conclusions and outcome, analysis methodology, and data sources are covered.
• A comprehensive and in-depth overview of the global Cold Cast Urethane Elastomers industry in exchange, use, and geographical area sectors is provided.
• This research looks at the industry rewards and constraints that influence industry growth.
• Developing business strategies and aspects to aid in an emerging market.
• Examining free markets and developing appropriate strategies.
Integrated Platform as a Service (iPaaS) is a cloud-based platform that provides a comprehensive set of tools and services for developing, deploying, and managing integrations between different applications and systems. iPaaS is designed to simplify the process of connecting disparate systems, such as cloud-based software-as-a-service (SaaS) applications and on-premise legacy systems, without the need for extensive coding or hardware infrastructure.
The list of Key Players Profiled in the study includes:-
UK, Germany, Spain, France, Italy, Russia, Rest of Europe
Asia Pacific
Japan, India, China, South Korea, Australia, Rest of Asia-Pacific
Latin America
Brazil, Mexico, Argentina, Rest of Latin America
Middle East & Africa
South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Growth Factors:
Growth factors refer to various internal and external factors that contribute to the growth and development of an individual, organization, or economy. Here are some common growth factors:
Technology: Technological advancements can drive growth by improving efficiency, productivity, and innovation. For example, the development of new software tools or automation technologies can help businesses streamline operations and reduce costs.
Investment: Adequate investment in infrastructure, research and development, and human capital can fuel growth by creating new jobs, boosting productivity, and promoting innovation.
Demographics: Population growth and changing demographics can create new opportunities for businesses, as well as drive demand for goods and services.
Globalization: The expansion of global trade and investment can create new markets for businesses and increase competition, driving innovation and growth.
Education and skills: Education and skills development can help individuals and organizations increase their productivity and competitiveness, promoting economic growth.
Government policies: Favorable government policies, such as tax incentives or regulations that promote innovation and entrepreneurship, can stimulate economic growth.
Natural resources: Access to natural resources, such as oil or minerals, can provide a foundation for economic growth.
Cultural and social factors: Cultural and social factors, such as values, beliefs, and attitudes, can influence economic growth by shaping consumer behavior, social norms, and business practices.
Overall, a combination of these growth factors, among others, can contribute to sustainable economic growth and development.
The Integrated Platform as a Service (iPaaS) Business Overview is a rapidly growing sector due to the need for organizations to integrate disparate applications and systems for improved operational efficiency and customer experience. The demand for low-code development tools is increasing, and pre-built connectors are being offered by iPaaS vendors to reduce integration development time and effort. Hybrid integration models that combine on-premise and cloud-based systems are also gaining popularity. The healthcare and life sciences industry is the fastest-growing segment, and the Asia Pacific region is expected to experience significant growth in the iPaaS market due to increasing digitalization efforts and cloud-based technology adoption.
Key Questions Answered in the Report:
What is the current market size and projected growth rate for the iPaaS market?
What are the main types of iPaaS platforms available, and how do they differ in terms of features and functionality?
What are the benefits of iPaaS, and how does it help organizations streamline their integration processes?
What are the security considerations when implementing iPaaS, and how do iPaaS vendors ensure the safe exchange of data between systems?
How can organizations effectively evaluate and select the right iPaaS solution for their integration needs?
Other Related Reports:
Contact: Shweta Raskar Prophecy Market Insights +1 860-531-2574 email us here
I going to make a greatest artwork as I can, by my head, my hand and by my mind.
This is the third in a series of blog posts where I take a detailed look at how I’m investing in quality dividend stocks for long-term income and growth.
In the last post, I covered the importance of investing in companies with a track record of consistent profits and dividends, but consistency alone is not enough. Unless a company can grow its dividend ahead of inflation then, over time, the purchasing power of that dividend will decline.
This means that in addition to consistent profits and dividends, I always look for high-quality dividend growth that consistently beats inflation.
High-quality dividend growth can be broken down into three components – sustainability, speed and consistency – and in the rest of this post I’ll show you how to identify and measure all three.
How to identify sustainable dividend growth
It is important to remember that dividends don’t appear out of thin air. Instead, they’re paid out of earnings, so if a company grows its dividend every year but never grows its earnings, at some point further dividend growth will become impossible. In other words, dividend growth is unsustainable without earnings growth.
In exactly the same way, earnings also don’t appear out of thin air. Earnings are what’s left over from revenues after expenses have been deducted, so earnings growth without revenue growth is also unsustainable over the long term.
We can take this line of thinking a step further, because a company cannot generate revenues unless it has some assets, whether that’s inventory (goods that are ready to be sold), raw materials (that will be turned into finished goods), property (such as shops and factories), cash in the bank or any other assets that are recorded on the balance sheet.
If you’re not sure what a balance sheet is, I suggest you read this concise overview of the three main financial statements: UK Financial Statements Overview. Alternatively, here’s a whistle-stop tour of the balance sheet:
Balance sheet – Summarises a company’s liabilities and assets:
Liabilities are sources of funding that companies use to generate profits for shareholders. For most companies there are three main sources of funding: Shareholders, lenders and landlords.
Assets are what those funds are used to buy in the pursuit of profit. They can be grouped into fixed or non-current assets (like property or machinery that will last more than a year) and current assets (like inventory or raw materials that will last less than a year).
Given that companies cannot generate revenue without assets, it follows that companies cannot sustainably grow their revenues, earnings and dividends over the long term without sustainably growing their assets.
And since assets are mostly funded by shareholders, lenders and landlords, it follows that asset growth will usually have occurred because the company raised additional funding from one or more of those sources. However, only one of the three is a truly sustainable source of funding for long-term growth.
Lease-driven growth is not sustainable
Imagine a clothing retailer that wants to grow its assets primarily through additional funding from landlords. It does this by renting more stores, which results in a right-of-use asset and a related lease liability on the balance sheet.
One consequence of leasing rather than owning stores is that much of the revenue from those stores will go to landlords as rent rather than to shareholders as profit. Unfortunately, the rent for each store is fixed, whereas the revenue from each store goes up and down with the economy.
When the good times are rolling, the company’s revenues are high and this leaves plenty of profit for shareholders after rent and other expenses are deducted. However, when the next recession rolls around, its sales fall by 50% but its rental payments remain unchanged, so the company’s profits quickly turn into losses.
This combination of variable revenues and relatively fixed rents has pushed many lease-heavy retailers into losses and bankruptcy in just about every recession you can think of, so lease-driven growth is usually risky and unsustainable.
Debt-driven growth is not sustainable
Let’s imagine that the previous company used funding from lenders rather than landlords. In that case, it would raise funding through loan agreements rather than lease agreements and it would end up with a property asset and a borrowings liability on the balance sheet.
Despite these differences, the company would still end up with a relatively fixed expense, this time in the form of debt interest rather than rent payments. The effect, however, would be almost identical.
Revenues would go down in a recession while interest payments remain relatively fixed, and this combination of variable revenues and relatively fixed debt costs is why so many highly indebted companies go bust at the first whiff of an economic slowdown. So, as with lease-driven growth, debt-driven growth is also risky and unsustainable for most companies.
Equity-driven growth is sustainable
Last but not least, we have asset growth driven by funding from shareholders, which is known as shareholder equity.
The first point to make is that a company’s earnings belong to its shareholders, so if a company retains some of its earnings to fund expansion rather than paying those earnings out as dividends, that funding has effectively come from shareholders.
If the previous company grew its assets by purchasing stores with retained earnings rather than leasing stores or buying them with borrowed money, there would be no fixed rent or interest expenses and that would massively de-risk the business.
Although revenues would still fall during a recession, there would be no fixed rent or interest payments dragging the business down. Meanwhile, other expenses, such as the cost of goods sold or staff costs, could be reduced to maintain profitability. And in a worst-case scenario, the dividend could be temporarily cut or suspended to support the long-term viability of the business.
This flexibility is why funding from shareholders is the most sustainable form of funding, which means that unlike funding from landlords or lenders, it can be used as the main driver of growth over many decades without making a company fragile.
Of course, most companies do use some funding from landlords and lenders and that’s fine, up to a point, but if you’re looking for sustainable dividend growth then it should be driven, ultimately, by the growth of shareholder equity.
What is shareholder equity?
In case you’re not familiar with the mechanics of shareholder equity, it’s similar to the net asset value of a business, which is the value of all the assets minus the value of all the liabilities.
In that sense, it’s very similar to homeowner equity.
For example, let’s say you own a house and it’s worth £3 million. You also have a £1 million mortgage. If you sold the house for £3 million, you could pay off the £1 million mortgage and keep the remaining £2 million (ignoring fees and taxes), so that £2 million is your homeowner equity.
This is why I tend to think of shareholder equity as a rough estimate of the liquidation or break-up value of a business. In other words, if you sold off all of a company’s assets (all of its inventory, its machinery, property and so on) in an orderly fashion, and if you used the proceeds to pay down all of its debts, the amount left over would belong to shareholders.
This is another reason why we want to see the value of shareholder equity going up.
The four spokes of the sustainable dividend growth flywheel
We now have four factors that drive sustainable dividend growth, and they operate very much like a flywheel.
Equity: Sustainable funding is provided by shareholders, mostly in the form of retained earnings. These are invested into new assets to drive growth
Revenues: Customers pay money into the business as they purchase products and consume services generated by the company’s assets
Earnings: After all expenses have been deducted from revenues, shareholders are (hopefully) left with a handsome profit
Retained earnings and dividends: Companies retain some earnings to provide additional funding through shareholder equity. Earnings not retained are paid out to shareholders as dividends and share buybacks (which are a special type of dividend)
This is a simplistic model and it ignores a lot of detail, but from my perspective as a dividend investor, it captures the main drivers of sustainable long-term dividend growth.
How to identify inflation-beating dividend growth
At the very least, I want my dividends to keep up with inflation, so when I analyse a company, I’m looking for inflation-beating dividend growth that is supported by inflation-beating growth across shareholder equity, revenues and earnings.
I’m a long-term investor and I’m interested in long-term growth, so I always measure growth over the last ten years at the very least. Gathering that much data by hand can be a pain, which is why I use a paid service (SharePad) to do this donkey-work for me.
One problem with measuring growth over ten years is that the result will depend, to a great extent, upon how the company was doing in just two of the ten years (years one and ten). If the company’s results were unusually good or bad at the start or end of the ten-year period, that could have a misleading impact on the calculated growth rate.
To get around that problem, or at least reduce it, Ben Graham (mentor to the world’s most famous investor, Warren Buffett) proposed the following:
Instead of measuring growth between years 1 and 10, calculate the average result for years 1, 2 and 3 and do the same for years 8, 9 and 10. Then, calculate the growth rate between those two averages.
Using this method, the growth rate will be based on six out of the ten years, instead of just two years, so the general growth trend will have more impact on the result than the ups and downs of any single year.
Having used this approach for many years, I’ve found that earnings are still too volatile to be a consistently useful growth rate measure, so my current approach is to measure a company’s growth rate across its equity, revenues and dividends, as these tend to be far more stable than earnings.
Let’s work through a quick example so you can see how this works.
Measuring Hargreaves Lansdown’s Growth Rate
Here’s a chart showing Hargreaves Lansdown’s (OTCPK:HRGLF)(OTCPK:HRGLY) equity, revenues, earnings and dividends per share over the last decade.
If you haven’t heard of Hargreaves Lansdown, it is by far the largest retail investor platform in the UK and it’s currently one of 23 dividend stocks in my portfolio.
I don’t want to get too bogged down in the numbers, so I’ll just summarise the results of my calculations here. If you’re interested in the gritty details, have a look at my company review spreadsheet where you’ll find some other examples.
Per share results
2013-2015 Average
2020-2022 Average
Growth rate
Equity
47p
121p
14.7%
Revenues
74p
124p
7.7%
Dividends
22p
39p
8.7%
Growth Rate
10.4%
Hargreaves Lansdown’s Growth Rate
The table tells us that Hargreaves Lansdown has grown its equity, revenues and dividends per share by an average of 10.4% per year over the last decade. I call this number the Growth Rate and it gives me a single figure that I can use to quickly compare lots of different companies.
10.4% is very good and it easily exceeds my rule of thumb, which is designed to exclude companies that have failed to keep pace with the Bank of England’s inflation target:
Rule of thumb: Only invest in a company it its Growth Rate is above 2%
In addition to that rule, I like to label certain metrics as Good, Okay or Bad to further simplify the task of comparing lots of companies. Here’s how I break this down for the Growth Rate metric:
Good = Over 5%
Okay = between 2% and 5%
Bad = Below 2% (i.e., below the Bank of England’s inflation target)
Anything above 5% is Good because that’s the target dividend growth rate for my portfolio (excluding reinvested dividends), Bad is anything below inflation (2%) and Okay is the grey zone in between.
Another thing to keep in mind is that although the overall Growth Rate number is useful, it is still important to keep an eye on the growth rate of each component (equity, revenues and dividends), because a company’s sustainable growth rate will eventually be limited by its weakest link.
For example, in Hargreaves Lansdown’s case, its revenue growth rate over the last decade was 7.7% per year. While that still falls into my Good range, if revenue growth stays around that level for the next decade or two, it will be hard for the company to increase its earnings or dividends at anything like the headline Growth Rate figure of 10.4%.
How to identify consistent dividend growth
In addition to sustainable dividend growth and inflation-beating dividend growth, I want consistent dividend growth.
One simple way to measure the consistency of dividend growth is to count how many times the dividend went up in the last ten years. The more often the dividend went up, the more consistent its growth was.
Consistent dividend growth is nice, but what I really want to see is consistent growth across the entire dividend flywheel, and that means consistent growth across equity, revenues, earnings and dividends.
So, in addition to counting how many times the dividend went up, I also count how many times equity, revenues and earnings went up. The result of all this is another bespoke metric that I call Growth Quality.
Here’s a quick example of how this works.
Measuring Hargreaves Lansdown’s Growth Quality
Once again, here are Hargreaves Lansdown’s results over the last decade.
You can tell, just from looking at the chart, that Hargreaves Lansdown has grown its dividend very consistently over the years, supported by steady growth of shareholder equity, revenues and earnings, so I would expect its Growth Quality score to be very high.
The Growth Quality score counts how many times equity, revenues, earnings and dividends per share went up, and displays them as a percentage of the maximum number of times they could have gone up. In other words, if everything went up every single year, the company’s Growth Quality would be 100%.
Here are the results for Hargreaves Lansdown (again, if you want to see the mechanics, have a look at my company review spreadsheet).
Per share results
Increased
Maximum
As % of max
Equity
8
9
89%
Revenues
6
9
66%
Earnings
6
9
66%
Dividends
8
9
89%
Growth Quality
28
36
78%
Hargreaves Lansdown’s Growth Quality
78% is a good Growth Quality score and it easily exceeds my rule of thumb.
Rule of thumb: Only invest in a company if its Growth Quality is above 66%
The 66% cut-off means that, on average, a company should have seen its equity, revenues, earnings and dividends increase at least twice as often as they decreased, and I think that is a reasonable minimum standard for a relatively defensive dividend growth stock.
As with Growth Rate, I categorise Growth Quality as Good, Okay or Bad:
Good = Above 75%
Okay = Between 66% and 75%
Bad = Below 66%
To be marked as Good, a company’s Growth Rate needs to be above 75%, which means its equity, revenues, earnings and dividends went up, on average, three times as often as they went down.
Hargreaves Lansdown meets that standard, so in addition to having a Good Growth Rate, Hargreaves Lansdown’s Growth Quality is also Good, and that’s partly why it’s in my portfolio.
The holy grail of consistent, sustainable, inflation-beating dividend growth
In summary then, dividends need to grow to maintain their purchasing power, but how they grow is important. I want to see growth that is sustainable, inflation-beating and consistent, which requires growth across the dividend flywheel, which includes shareholder equity, revenues, earnings and dividends.
Although sustainable growth driven by retained earnings is what I’m looking for, if a company cannot generate attractive rates of return on those retained earnings, they should instead be paid out to shareholders as dividends. At least that way, shareholders are given the opportunity to reinvest those dividends elsewhere at higher rates of return, or to spend them as they see it.
With that in mind, in the next part of this series I’ll look at return on equity and return on capital, how I measure them and why they’re important indicators of a company’s competitive strength.
Last but not least, here are those rules of thumb one last time:
Rule of thumb: Only invest in a company if its Growth Rate is above 2%
Rule of thumb: Only invest in a company if its Growth Quality is above 66%
Editor’s Note: The summary bullets for this article were chosen by Seeking Alpha editors.
Editor’s Note: This article discusses one or more securities that do not trade on a major U.S. exchange. Please be aware of the risks associated with these stocks.
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