Canada Goose is overhauling its leadership in an effort to align with its five-year strategic growth plan. The executive moves touch on various areas of business, including digital transformation, operations, DTC, and stores, culminating in five new appointments.
Effective immediately, the company has tapped Matt Blonder as its first-ever chief digital officer; Juliette Streichenberger as president of CGAG and Europe, the Middle East and Africa (EMEA); Ana Mihaljevic as head of global stores, in addition to her current role of president of North America; Daniel Binder as chief transformation officer and EVP of sales operations and planning; and Patrick Bourke as SVP of strategy and corporate development.
In the new role, Blonder will oversee the strategy, implementation, and adoption of Canada Goose’s consumer-facing digital platforms. He will help drive digital innovation for the brand, managing a team that is developing a digital roadmap for the company. Blonder will work across several new and existing channels, including IT and insights.
He brings over 20 years of experience in omnichannel, direct-to-consumer, and digital marketing. Most recently, he was president of global e-commerce at Wolverine Worldwide, where he managed the company’s digital and e-commerce strategy.
Streichenberger is being tasked with overseeing Canada Goose’s growing business in the Europe, Middle East, and Africa regions, focusing specifically on expanding the brand’s e-commerce business and store footprint.
She has nearly 30 years of global luxury expertise, previously working with teams at Prada and LVMH. Most recently, she was the European managing director for Hermès, where she doubled the business’ turnover during her tenure.
Streichenberger is replacing Pat Sherlock, who is departing and worked with Canada Goose for more than 10 years.
Mihaljevic will be leading the company’s long-term roadmap for retail expansion, which includes doubling the brand’s footprint over the next five years. She has been with the company since 2015, playing a vital role in growing Canada Goose’s commercial business after establishing planning and sales operations functions.
In his new role, Binder will lead transformation strategies, overseeing the development and execution of the company’s goals with scalable growth in mind. Binder has worked with Canada Goose on a consultative basis and in interim roles and has more than 35 years of expertise in global retail operations.
Prior to joining the company, Binder held senior roles at DFS, a division of LVMH, and Macy’s, where he led significant performance improvement projects.
Bourke’s new role will include the development, oversight, and execution of Canada Goose’s corporate and business priorities. He has been with the company since 2017, previously leading its investor relations and strategy functions. During his time with the brand, Bourke helped support the Baffin acquisition and the creation of Canada Goose Japan.
“The execution of our five-year strategic growth plan requires an experienced and talented team of experts that will help us expand our direct-to-consumer business, reach new audiences, and build new categories,” said Dani Reiss, chairman and CEO, Canada Goose, in a statement. “A key characteristic of success is reinvention. As we accelerate our business and execute against our strategic growth pillars, these appointments reflect the performance luxury brand and global retailer we are today — and strengthen the foundation we’ve built for the business we will be in the future.”